CSfin, founded in 2003, is an independent South African financial planning business based in Bloemfontein. We maintain the highest levels of knowledge, skills and service.

“Being an independent company ensures that we are not obliged to meet a required quota of business with any specific company. This allows us the freedom to objectively recommend the product most suitable for our client’s independent needs.”

CSfin specialises in retirement and investment planning and established themselves as leaders in this sector in Bloemfontein.

We are amongst the forerunners in the industry who prefer to use products where we can negotiate a fee with our clients instead of receiving commission.


Christo Saayman and Annemarie Trinder-Smith are amongst the select group of Certified Financial Planners.

The CFP® designation is only assigned to financial planners that comply with the educational and ethical standards set out by the Financial Planning Institute (FPI).

A Certified Financial Planner must have obtained the Post Graduate Diploma in Financial Planning and have to attend seminars and courses on new developments and legislation to obtain CPD points and maintain the designation.

The FPI is the professional body representing Financial Planners in South Africa. They ensure that clients have access to the highest international standards of financial planning. The FPI is affiliated to the International Financial Planning Institute.


Vision Statement

Committed to providing professional financial planning. CSfin strive to build long term mutually beneficial relationships with our stakeholders and clients.

Mission Statement

CSfin are committed to provide a professional service by:

• Offering client specific financial advice.
• Implementing a holistic approach to financial planning, ensuring our clients meet their long-term financial goals and aspirations.
• Minimising risk and providing optimal returns.
• Ensuring an investment management process which takes into account: tax efficiency, drawdown strategy and risk profile.

CSFin Team

Christo Saayman

Christo is registered as a key person with the FSCA. He has been providing financial advice and planning services since 1996 and is among the select group of Certified Financial Planners in South Africa.

Annemarie Trinder-Smith

Annemarie is a Certified Financial Planner. She obtained a Post Graduate Diploma in Financial Planning with distinction and was awarded the prize by the FPI for the best overall student in the country in June 2009.

Simone Ferreira

Simone joined CSfin in 2015 as a Senior Administrative Assistant. She completed the Allan Gray Assistant Academy in 2018 and came first in her class in Bloemfontein with an overall course average of 90%.

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